Google Analytics

What is Google Analytics?


Google Analytics gives you the tools that you need to analyse data for your business/organisation.

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Integrating Invotra with your Google Analytics Service


This document describes the steps required in order to integrate Invotra with your Google Analytics version. 


  1. Retrieve the Google Analytics tracking ID from your Google Analytics account
  2. Provide the tracking ID to your assigned Invotra technical contact.
  3. The technical contact will proceed to complete the integration
  4. You will be notified once this is completed and will be prompted to test the tracking from Invotra to Google Analytics. 

Replacement notice

Google Analytics 4 is the next-generation measurement solution by Google it will replacing Universal Analytics on July 1, 2023.

Standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.

Read more about it Google Analytics 4